The Challenge
A top home improvement retailer managing partnerships with more than 6,000 major brands needed to scale its internal online merchandising strategy. The existing team struggled to keep pace with the demand for brand-specific support while also advancing broader strategic priorities.
The client required a dedicated solution to promote, market and advocate for key partner brands without stretching internal resources too thin.
How We Helped
Experis developed and managed a digital brand advocacy program embedded directly within the client’s eCommerce operations.
A specialized team of digital brand advocates was assigned to support top-performing brands. Their focus included optimizing product placement, maintaining accurate and timely content and monitoring sales performance to drive measurable growth. The program was supported by experts across Digital Merchandising, Marketing, Creative and Senior Leadership to ensure alignment and execution at scale.
The Impact
- Brand 1: eCommerce sales grew by 34 percent and mobile sales by 64 percent
- Brand 2: Desktop sales rose by 55 percent and mobile sales by 85 percent
- Brand 3: Desktop sales increased by 29 percent and mobile sales by 60 percent
The client saw improved conversion rates and overall sales across the board, demonstrating the value of a scalable, focused brand advocacy approach that empowered both internal teams and external partners.
