The Challenge
A leading software publisher was relying on a high-level data dashboard that lacked the detail needed to detect and resolve critical ad performance issues. Errors were going unnoticed, making it difficult to monitor ad stability and increasing the risk of performance failures. The client needed expert data analytics support to partner with their test team, gain deeper data access and build a more accurate and actionable dashboard.
How We Helped
Experis collaborated closely with the client’s test team to design a set of detailed dashboards focused on actionable insights. These dashboards provided more granular views, including segmentation by smaller markets, to assess ad stability with greater precision.
One of the dashboards flagged a region with an unusually high failure rate, uncovering an issue that had previously gone undetected for weeks. The team quickly escalated and resolved the problem, avoiding further revenue loss and improving user experience.
The dashboards were continuously enhanced based on production feedback. We incorporated data from all major service providers across regions to ensure complete visibility and better decision-making.
The Impact
The initiative delivered measurable improvements in ad performance monitoring and cross-team collaboration.
- Identified and resolved a critical issue that had gone unnoticed for weeks
- Strengthened alignment between the ad team and test team through shared insights
- Accelerated issue detection and resolution across disciplines
- Increased ad revenue by improving overall ad delivery efficiency
This project showcased how focused analytics and collaboration can transform ad operations, reduce errors and drive stronger business outcomes.
