The Challenge
All-In to Fight Cancer, a nonprofit dedicated to raising cancer awareness and funds, needed a stronger digital presence. While their website was functional, it lacked the performance, accessibility and design polish needed to fully engage users and support their mission. The challenge was to improve the experience from end to end, making the site more intuitive, accessible and easy to manage, all while staying true to the organization’s voice and goals.
How We Helped
Experis donated full digital strategy and implementation services to redesign the All-In website with a focus on user experience and content flexibility.
The project began with a TrueStart discovery process that included stakeholder interviews, surveys, persona development and journey mapping. AI tools were used to summarize interviews, create photo-realistic personas and map out user journeys, helping the team gain deep insight into audience needs.
Key improvements included:
- Custom Figma design system for brand consistency and component reusability
- Interactive and accessible components built in Storybook for real-time stakeholder review
- WordPress implementation for a flexible, cost-effective and intuitive content management experience
- AI-enhanced image upscaling to improve photo quality across the site
- Development best practices such as linting, unit testing and accessibility optimization
The result was a sleek, modern website with automatic light and dark modes, full-site editing features and an experience designed to engage users and empower content creators.
The Impact
The new site delivered measurable results:
- A 30 percent increase in performance based on PageSpeed Insights
- Near-perfect scores in accessibility, best practices and SEO
- Easier content updates through intuitive page-building tools
- A stronger, faster and more inclusive platform to support All-In’s mission
By donating time and expertise, Experis helped All-In to Fight Cancer extend its reach, tell its story more effectively and connect with supporters in a more meaningful way.
Explore the transformation: https://allintofightcancer.org/behind-the-scenes/
