Business Challenge
This Fortune 50 home improvement company serves more than 17 million customers a week in the US, and Mexico by providing home improvement solutions for consumers and professionals. They also partner with leading suppliers of products sold through their omni-channel platforms (brick and mortar, eCommerce, partner channel, and direct sales to professional contractors).
As a result of partnerships with over 5,000 top brands sold in stores, the internal online merchandising team faced the challenge of effectively scaling to drive brand-focused strategy and advocacy of key initiatives for each individual brand.
It was imperative to successfully market, promote and advocate each of the partner brands without impacting the internal team’s focus on other strategic initiatives.
Solution
Partnering with the internal online merchandising team, Experis was able to build and manage a program of digital brand advocates who are dedicated to the top brands that sell through their eCommerce website. The program focuses on aligning each of the brand’s key product strategies to help drive traffic and ultimately boost product sales.
The Experis team is embedded onsite with our client to help facilitate optimal product placement, ensure content and details are up to date, and track key metrics for increasing overall sales for each of the brands.
Experis also provided expertise in the areas of Digital Merchandising, Marketing, Creative, and Senior Leadership.
Results
With a dedicated focus on each of our client’s top brand partners, the Experis Brand Advocate team helped to facilitate brand strategy, maximize investment in the eCommerce channel, and put in place key metric tracking to make data-driven decisions.
The team also helped improve communication, prioritize targeted strategies, improve product placement, and ensure up-to-date product details. This resulted in increased consumer traffic, conversion rates, and overall sales for the participating brands in the program.
Year-over-year revenue impacts since program inception:
Based on the success of the Experis program, our client transitioned management of the program in-house, with Experis as their exclusive talent partner to continue to scale the program.
To learn more about how Experis can help with your Business Transformation needs, contact us.
