Lifecycle Marketing Manager

Our client, a leading interactive entertainment publisher, is seeking a Lifecycle Marketing Manager to join their team. As a Lifecycle Marketing Manager, you will be part of the Marketing department supporting the Lifecycle Marketing team. The ideal candidate will have strong lifecycle marketing experience, practical Braze expertise, and the ability to drive clear start/stop/continue recommendations while partnering cross-functionally to deliver high-quality evergreen player journeys.

Job Title:Lifecycle Marketing Manager

Location:Hybrid work from home/ Santa Monica Pen Factory offices

What's the Job?

• Evaluate the current lifecycle program by deep-diving into evergreen player journeys, audience strategies, messaging, channel mix, and performance learnings to pinpoint what’s working, what’s underperforming, and where gaps exist.
• Build and implement a refreshed evergreen ecosystem by translating program insights into clear start/stop/continue recommendations and a practical plan for onboarding, engagement, monetization, retention, and winback journeys.
• Drive lifecycle campaigns from brief through deployment by building campaign plans and timelines, writing detailed briefs (including copywriting) for creative and technical partners, and securing stakeholder buy-in and approvals.
• Guide technical execution in Braze by shaping audience segmentation, entry criteria, triggers, personalization, Liquid logic, and journey design—then collaborating with partners to resolve build and data issues ahead of launch.
• Own the details before deployment by QA’ing copy, links, assets, audience targeting, personalization, journey logic, and send timing, while applying email deliverability best practices and confirming readiness to launch.

What's Needed?

• Strong lifecycle marketing experience, including evaluating lifecycle programs, identifying start/stop/continue opportunities, and delivering programs from brief through deployment with strong executional ownership.
• Practical Braze expertise, including building Canvas journeys, configuring segments and triggers, applying personalization and Liquid logic, and testing campaign behavior before launch.
• Strong project management and attention to detail, with the ability to manage timelines, dependencies, stakeholders, feedback cycles, approvals, and competing deadlines.
• Excellent copywriting skills, with the ability to write compelling lifecycle copy and adapt messaging across audiences, channels, and player motivations.
• Deep Call of Duty knowledge to translate franchise familiarity (modes, progression systems, seasonal content, and community context) into credible player messaging.

What's in it for me?

• Lead a focused 6-month lifecycle marketing project for Call of Duty by assessing the current program and launching a refreshed suite of evergreen player journeys.
• Build a measurement framework with Analytics to define key metrics, reporting approach, and evaluation criteria—then document a scorecard-style methodology for ongoing optimization.
• Partner closely with Product and Studios to ensure lifecycle programs feel like a natural extension of the game experience.
• Turn near-term learnings into a roadmap the team can use beyond the contract window.
• Work in a hybrid environment at the Pen Factory office while collaborating with creative, marketing, product, and technical partners.

Upon completion of waiting period consultants are eligible for:

• Medical and Prescription Drug Plans
• Dental Plan
• Vision Plan
• Health Savings Account
• Health Flexible Spending Account
• Dependent Care Flexible Spending Account
• Supplemental Life Insurance
• Short Term and Long Term Disability Insurance
• Business Travel Insurance
• 401(k), Plus Match
• Weekly Pay

If this is a role that interests you and you'd like to learn more, click apply now and a recruiter will be in touch with you to discuss this great opportunity. We look forward to speaking with you!

About ManpowerGroup, Parent Company of: Manpower, Experis, Talent Solutions, and Jefferson Wells.

ManpowerGroup® (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing, and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands – Manpower, Experis, Talent Solutions, and Jefferson Wells – creates substantial value for candidates and clients across more than 75 countries and territories and has done so for over 70 years. We are recognized consistently for our diversity - as a best place to work for Women, Inclusion, Equality and Disability and in 2023 ManpowerGroup was named one of the World's Most Ethical Companies for the 14th year - all confirming our position as the brand of choice for in-demand talent.