Marketing Manager 3

Our client is seeking a remote Marketing Manager to join their team. As a Marketing manager, you will be part of the team supporting the Gaming team. The ideal candidate will have 5+ years of experience in product marketing, growth marketing, lifecycle marketing, subscriptions marketing, or related marketing disciplines. 

Job Title: Marketing Manager 

Location: Remote but must work PST hours 

Pay Range: $40-$43/hr W2

Typical Day in the Role

• Purpose of the Team: This team crafts world-class strategies to enhance player experiences. Our post-sale monetization marketing team focuses on driving awareness and engagement to the experiences we have for players outside of the core Minecraft game experiences. Minecraft captivates millions of players worldwide, offering a canvas to shape their world, their way.

• Key projects: The role will focus on the Minecraft subscriptions business, specifically Realms and Marketplace Pass. The candidate will drive marketing strategy and execution for these subscription products.

The ideal resume would demonstrate the ability to identify problems and proactively make recommendations, rather than waiting for a list of tasks and include evidence of impact, such as metrics or directional growth figures (ex. percentage increase, 3X growth), to highlight the candidate's contributions to business growth

Minecraft is seeking a Product Marketing Manager, Subscriptions to lead the strategy, growth, and commercialization of Minecraft's subscription business, including Realms, Realms Plus, Marketplace Pass, and future offerings.
This role will drive subscriber acquisition, engagement, retention, and business growth through strategic marketing, go-to-market leadership, and cross-functional partnership. As the primary marketing partner to the subscriptions product team, this role will help shape product strategy, launch new offerings, and develop innovative promotions and growth tactics. They will also act as the franchise SME for subscriptions, ensuring Minecraft's subscription products are integrated into key campaigns, game updates, and player experiences.
Success in this role means making subscriptions a meaningful driver of player engagement and business growth. This leader will influence the future of Minecraft subscriptions, grow adoption and retention, and ensure subscription experiences are woven throughout the Minecraft ecosystem.

Subscription Strategy & Business Growth
• Help define and execute growth strategies for Minecraft's subscription portfolio, including Realms, Realms Plus, Marketplace Pass, and future offerings.
• Analyze customer, market, and business insights to identify opportunities that improve acquisition, engagement, retention, and subscriber lifetime value.
• Partner with business and product stakeholders to influence subscription strategy and future investments.
Product Marketing Leadership
• Serve as the primary marketing partner to the subscriptions product team, helping shape product roadmaps, customer experiences, value propositions, and launch strategies.
• Bring customer, market, and competitive insights into product planning to help influence future subscription offerings and experiences.
• Act as the marketing lead for the subscriptions business across key stakeholder groups.
Go-to-Market & Launch Excellence
• Lead go-to-market planning and execution for new subscription products, benefits, features, and business initiatives. Develop positioning, messaging, launch strategies, and marketing plans that drive awareness, trial, and adoption.
• Partner with analytics, lifecycle marketing, and business teams to measure performance and identify opportunities to optimize conversion and retention.
Franchise Integration & Subscription Advocacy
• Act as the subject matter expert for subscriptions across Minecraft marketing efforts, ensuring subscription offerings are integrated into major game drops, seasonal campaigns, retail moments, creator initiatives, and franchise activations.
• Identify opportunities to position subscriptions as a core driver of player value, engagement, and community participation across the Minecraft ecosystem.
Cross-Channel Growth & Execution
• Work closely with Affiliate Marketing, Product Lifecycle Marketing (PLM), Paid Media, and broader growth teams to develop and execute subscription acquisition, engagement, and retention strategies.
• Help define channel strategies, promotional plans, and activation frameworks that maximize subscription growth and business impact.

Required Qualifications:
• 5+ years of experience in product marketing, growth marketing, lifecycle marketing, subscriptions marketing, or related marketing disciplines.
• Experience developing and executing go-to-market strategies for consumer products, digital services, subscription businesses, or recurring revenue offerings.
• Experience managing cross-functional projects and collaborating with stakeholders across product, marketing, analytics, and business teams.
• Excellent communication, presentation, and project management skills.
Preferred Qualifications
• Experience marketing subscription products, membership programs, digital commerce offerings, or recurring revenue businesses.
• Experience working with affiliate marketing, paid media, CRM/lifecycle marketing, or growth marketing channels.
• Experience in gaming, entertainment, creator platforms, digital marketplaces, or consumer technology.
• Knowledge of Minecraft and passion for gaming, online communities, and player engagement.

If this is a role that interests you and you’d like to learn more, click apply now and a recruiter will be in touch with you to discuss this great opportunity. We look forward to speaking with you!

About ManpowerGroup, Parent Company of:  Manpower, Experis, Talent Solutions, and Jefferson Wells

ManpowerGroup® (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing, and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands – Manpower, Experis, Talent Solutions, and Jefferson Wells – creates substantial value for candidates and clients across more than 75 countries and territories and has done so for over 70 years. We are recognized consistently for our diversity - as a best place to work for Women, Inclusion, Equality and Disability and in 2022 ManpowerGroup was named one of the World's Most Ethical Companies for the 13th year - all confirming our position as the brand of choice for in-demand talent.