Content Marketing Specialist

 

Job Title:

Content Marketing Specialist- Hybrid NYC 80k-90k

 Position Overview

A leading  law firm with a global client base is seeking a highly organized, detail-oriented Marketing Specialist to support the execution of the firm's marketing, social media, communications, and business development initiatives.

This is a hands-on, execution-focused role responsible for developing presentations and marketing materials, supporting social media content and analytics, maintaining the firm's website and digital marketing channels, coordinating email marketing campaigns, managing CRM data and reporting, and assisting with business development initiatives. 
Success in this role requires a combination of creativity, technical proficiency, and operational excellence. The Marketing Specialist must be comfortable managing multiple priorities, supporting senior leadership, maintaining accurate data and reporting, and producing polished, professional work across digital, print, and client-facing marketing channels.
 
Key Responsibilities
Marketing Materials & Presentation Development

• Create and maintain client-facing presentations, pitch decks, sponsorship presentations, attorney speaking materials, internal reports, and other high-impact visual communications.
• Support light graphic design, image editing, video editing, and formatting projects using Canva, CapCut, Adobe Creative Suite, or similar creative platforms.
• Ensure all marketing materials are visually compelling, brand-compliant, accurate, and delivered with exceptional attention to detail.
• Social Media & Digital Marketing
• Support the planning, scheduling, publishing, and reporting of content across the firm's social media channels.
• Website & Email Marketing
• Manage website content updates, including attorney biographies, news items, practice area content, event pages, and other firm announcements.
• Coordinate the distribution of newsletters, client alerts, invitations, and other email marketing campaigns.
• Manage audience segmentation, mailing lists, and quality-control processes to ensure accurate and effective communication.
• Track and report on campaign performance, engagement metrics, and other key marketing indicators.
• CRM Management & Reporting
• Maintain and update contact records, relationship data, activities, and engagement history within the firm's CRM platform.
• Support CRM adoption and assist with contact management, audience segmentation, list creation, and data quality initiatives.
• Generate reports, dashboards, and analytics to support marketing, business development, events, sponsorships, and client engagement activities.
• Business Development Support
• Support the preparation of pitches, proposals, RFP responses, client development materials, and other business development initiatives.
• Conduct research on prospective clients, industries, competitors, and market trends to support growth opportunities.
• Maintain business development calendars, trackers, and supporting documentation to ensure timely execution of initiatives.
• Events, Communications & Content Support
• Assist with the planning and execution of conferences, webinars, client events, sponsorship activations, and speaking engagements.
• Draft, edit, proofread, and quality-check newsletters, invitations, website content, attorney announcements, social media content, and other marketing communications.
• Qualifications
• Required
• Bachelor's degree in Marketing, Communications, Business, Public Relations, Graphic Design, or a related field, or equivalent professional experience.
• 2+ years of experience in marketing, communications, business development, or marketing operations, preferably within a law firm, professional services, consulting, financial services, or other client-service environment.
• Experience creating presentations, pitch decks, marketing collateral, reports, and other client-facing materials.
• Experience supporting social media management, analytics, digital marketing, email marketing, newsletters, and website content management.
• Experience working with CRM platforms to maintain contact records, generate reports, and support marketing and business development activities. Experience with Nexl, InterAction, Salesforce, HubSpot, or similar systems is preferred.
• Experience using Canva, CapCut, Adobe Creative Suite, Microsoft Office, and other marketing and creative platforms, with advanced proficiency in PowerPoint, Word, Excel, and Outlook.
• Experience preparing presentations, reports, and communications for senior leadership.
• Ability to work from the New York City office at least three days per week.
• 
  Position Details
• Based in New York City
• Occasional travel and occasional evening availability for events required

 

 

About ManpowerGroup, Parent Company of:  Manpower, Experis, Talent Solutions, and Jefferson Wells

ManpowerGroup® (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing, and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands – Manpower, Experis, Talent Solutions, and Jefferson Wells – creates substantial value for candidates and clients across more than 75 countries and territories and has done so for over 70 years. We are recognized consistently for our diversity - as a best place to work for Women, Inclusion, Equality and Disability and in 2022 ManpowerGroup was named one of the World's Most Ethical Companies for the 13th year - all confirming our position as the brand of choice for in-demand talent.