Digital Transformation: Website Redesign and Development for an Online Learning Client

Our client, a state university, runs a program designed to help middle- and high- school students excel academically through free or low-cost, quality online learning. Its website – the main portal to share the program and connect with educators, parents, and students – was not functioning well. The site confused users and was challenging to navigate, resulting in a large volume of support calls. Content was also difficult to maintain and update because of the limitations of its custom administrative interface.

Woman working at a computer with headset

Challenge

Our client, a state university, runs a program designed to help middle- and high- school students excel academically through free or low-cost, quality online learning. Its website – the main portal to share the program and connect with educators, parents, and students – was not functioning well. The site confused users and was challenging to navigate, resulting in a large volume of support calls. Content was also difficult to maintain and update because of the limitations of its custom administrative interface.

 

Experis Solution

Experis conferred with the client about its goals for the site, including requirements gathering and UX strategy. We then redesigned, developed, and implemented the site. The client was familiar with the Drupal platform, so we moved it to Drupal for ease of use and to provide more control over the content and design.

Experis provided content strategy to improve the verbiage, tone, and voice, as well as the information architecture of the site. Our user experience (UX) team worked with the client-provided user personas to create user journeys and wireframes that would represent the new experience. We implemented a new, updated design that took the best elements of the former site – attractive palette, logo, and icons and used them in bolder, more intuitive patterns.

Experis also trained the client’s team members on how to maintain the site.

TECHNOLOGIES

 

  • Drupal

     

  • HTML5

     

  • CSS3

     

  • Responsive Design

 

 

Results

The new website delivers a vastly more pleasing user experience, which benefits all parties who use and maintain it. The new site engages all users, reducing support calls and improving engagement with the content. A modern, appealing design reflects the client’s bold, forward-thinking mission. The new CMS enables the client’s content publishing team to update the site frequently with little to no IT involvement.