Digital Transformation: Design, Information Architecture, and Content Management for a Transportation Agency

Our client, a state transportation agency, needed to update its website to better serve its business users and external audiences. Built in a time when webmasters posted pages in HTML, the site was challenging to update and navigate. Stakeholders had different priorities and the site featured redundant content. The client knew it needed a better website but wasn’t sure where or how to start.

Challenge

Our client, a state transportation agency, needed to update its website to better serve its business users and external audiences. Built in a time when webmasters posted pages in HTML, the site was challenging to update and navigate. Stakeholders had different priorities and the site featured redundant content. The client knew it needed a better website but wasn’t sure where or how to start.

 

Experis Solution

First, we needed stakeholders to agree on their digital communication goals and objectives. Our business analyst, UI designer, and developer team built consensus through discovery discussions, then developed user personas and validated findings through user interviews.

Experis Solutions defined an information architecture that represents each of the site’s business areas and naturally guides users to the content they seek. We designed wireframes for several page types and suggested improvements for accessibility. We simplified content and removed redundancy in the process.

Based on a feature-ranking exercise we facilitated with the client, we developed a decision matrix that compared features and costs for several CMS platforms. Considering the client’s needs and website administration resources, Experis recommended three potential CMS that filled the client’s needs, including the

state’s IT requirements. We demonstrated each of the three platforms with the clients’ priorities in mind so they could preview the interfaces.

 

Results

Experis Solutions gave the client a clear way forward to a modern online presence. We focused on the highest impact improvements, developing an information architecture and visual design that is easy to navigate, enables site users to find their content quickly, and supports business growth. The client chose Experis Solutions to implement the CMS based on the success of this project.