Digital Transformation: Global Website Customer Experience

Experis delivered strategy consulting, project management, design, development, QA testing, and launch support. We redesigned and redeveloped the client’s global property websites.

Woman working at a computer with headset

Challenge

Based in Las Vegas, Nevada, the client builds and operates destination resort and entertainment properties worldwide, but its online presence did not reflect the sophistication of its brand. The company needed to upgrade its CMS, but lacked the time and staff expertise to handle implementation. The goal was to build a site using responsive, mobile-friendly design to meet the demand of their world-traveling, web-savvy clientele.

 

Experis Solution

Leveraging user interface designs from a previous project with the client, Experis built HTML templates and implemented CMS functionality that enabled the client’s web administrators to quickly and easily publish fresh web content in the newly designed web properties. The new features expanded functionality and integrated third-party translation tools that delivered localized content for Chinese, Japanese, Korean, and Indonesian markets. Following the implementation, Experis created system design and template documentation so the client could successfully manage the sites. Experis also produced training manuals and conducted a two-day training for the staff.

 

TEAM:

  • 1 Project Coordinator/QA Testing Coordinator
  • 1 Technical Development Manager
  • 1 Creative Developer
  • 1 Lead CMS Developer
  • 2 CMS Developers

 

Results

With properties worldwide, the client needed a partner who could think globally and offer a high level of expertise in content management system integration. Experis conducted CMS User/Administrator training for web administrators, who can now easily update content on multiple sites. The responsively designed website functions well on any device, delivering a consistent user experience.

 

The client has seen increased business in key global markets through improved ability to deliver quality content in local languages: Chinese for Hong Kong and Zhuhai; Japanese; Korean; and Indonesian.